Determine the goal of mobile trade fair marketing
It is advisable to determine in advance what the goal for participation in trade fairs would be. How do you put your product or service in the spotlights? Will you focus on name recognition and visibility of your company? How many people will visit the fair? At such an event, guests and visitors expect more than just sales activities. For example, brand experience and hospitality are increasingly important marketing tools at this type of event. This is because thousands of visitors are introduced to you for the first time. These people come into contact with your product or service for the first time, and you will want to leave a good impression. A simple product presentation is simply not effective enough. Visitors who drive home smiling – that’s what you want to achieve. A thorough marketing strategy that exceeds the expectations of the visitor is a basic necessity.